Unruly Citizens, The Cowboys, and Seat Geek joined forces for the first ever Unruly Citizens Festival which took place at The Star Complex in Frisco, Texas. The all day festival highlighted local, Dallas based, artists including Tay Money, Splurge, 10k.Caash, and Yella Beezy and was double headlined by Juice WRLD and Future. Unruly Citizens managed to draw in about 5000-6000 attendees out of the 12,000 capacity venue.
The first half of the day was unorganized and seemingly chaotic on the backend with sound issues and problems with dj equipment causing a 30 minute delay in run times. Performances were mostly by upcoming artists who had to nearly beg for audience engagement from the small crowd. A majority of the noticeably frustrated rappers ended up hopping off of the stage into the VIP area to take selfies with people and made sure at the very least they were doing enough to be recorded on snapchat or social media stories. One performer even stripped right down to his underwear.
As 5 pm drew near, attendees began getting more excited for what was to come. Names on the bill included included Ill Chris, Mulatto, Zoey Dollaz, Splurge, Tay Money, Guapdad 4000, 10k.Caash, Yella Beezy, Juice WRLD, and Future. Performance highlights included Mulatto, Guapdad 4000, Tay Money, Juice WRLD, and Future. The most surprising performances came from Mulatto and Guapdad 4000 who seemed to be the least known amongst the crowd comprised mostly of rural and suburban teenagers.
Despite their anonymity, both Mulatto and Guapdad 4000 made sure they were known before their set was over. Mulatto heated up the stage in a money print onesie and Yeezys as she brought her ATL style to the Frisco stage. She danced and twerked around the stage performing songs from her latest EP, Big Latto ,including “Bitch from Da Souf,” “ATL Hoe,” “Bounce,” and “Longway.” Later on Guapdad 4000 brought an incredible energy to a crowd that only seemed to resonate who he was when he informed him of his features on Dreamville’s collaboration album, Revenge of The Dreamers III. He bounced around the stage, ran through VIP, and even crowd surfed for a brief stint over general admission’s screaming teenage fans performing songs including “Costa Rica,” “Scammin,” and crowd favorite “Wells Fargo.” Guapdad 4000 set the tone of energy for the rest of the day’s sets.
Headliner Juice WRLD obtained ultimate audience engagement with his set comprised with songs coming predominantly from his Death Race For Love album including “Empty,” “Fast,” and “Feeling.” Towards the middle of his set he took a chance to perform throwbacks from earlier projects in his career including “Fine China” and “Lucid Dreams.”His set came to a close as he brought his girlfriend, Ally Lotti, out and sang to her. Future ended the night on a memorable note as he performed hits such as “Mask Off,” “Jumpman,” “New Level,” and “Same Damn Time” backed by a couple of dancers. The rappers energy radiated throughout the venue as audience members could be heard rapping along
Though the first year festival had its faults, like many do. The second half of the bill ran fairly smoothly. It was as if the lighting technician finally showed up, the dj equipment was finally set up right allowing for smoother transitions, and the sound man found his groove. Despite the underselling of this year’s festival and its hang ups, with a little more organization, marketing, and planning I would not be surprised to see Unruly Citizens Fest back for a second year.